The Science of Memorable Brand Names

When making a name for a new product, service or firm, the number one rule is to make that new brand name memorable.

The reason is apparent: In case your buyer can’t keep in mind the name of your product, the chances that he or she will search it out – much less suggest it to another person – are slim to none. Forgettable names are valueless. Memorable names are priceless.

The bad news is that almost all firms ignore this rule and find yourself with product names which might be about as memorable as a yesterday’s lunch. The nice news is that you don’t have to settle for a forgettable name. Creating memorable names is easier than you think.

All you must do is take the following crash course in Nameonics – the science of memorable model names.

Nameonics (yes, I am a word geek, and sure, I made that name up to make this article more memorable) combines “name” with “mnemonics.” As chances are you’ll recall from English class, mnemonics are linguistic gadgets which might be kind of like memory aids that make info simpler to remember.

Listed here are six primary Nameonics you should utilize to make the brand names you create more memorable:


Like catchy jingles, names that rhyme typically stick in a person’s head whether or not they need it to or not. Rhyming works in multi-part names like Crunch ‘n Munch and in shorter names like YouTube. Different examples of rhyming embrace Mellow Yellow, Lean Cuisine, and Reese’s Pieces.


The human brain is hardwired to respond to and store visual imagery. That’s why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, you should definitely think in photos as well as words.


Alliteration is likely one of the commonest mnemonic devices. To create an alliteration, begin every word in the name with the same letter or sound. Bed, Bathtub & Beyond is an alliteration. Different examples embrace Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms may be created by respelling an current word. Google is a respelling of the arithmetic time period “googol”. You too can make a neologism by combining words. Snapple is a combination of “snap” and “apple.”


Buzz, bang, and thump are all onomatopoeia – words that sound like what they stand for. Model name examples of onomatopoeia embody Whoosh Mobile, Meow Combine, and KaBoom Energy Drink. Attempt adding some oomph to your names with onomatopoeia.


Need your new product to generate a Bunch-O-Business? Then a haplology could also be just the ticket. To create a haplology simply take a 3-word phrase and abbreviate the one within the middle. Examples embody Toys “R” Us, Bug-B-Gone, and Land O’Lakes.

This Ain’t Rocket Science

Nameonics is one science that doesn’t require an advanced degree to practice. Anybody can use rhyming, imagery and other simple Nameonic techniques to make their model name stand out from the competition and stick in the customer’s memory bank. Give it a try. You’ve bought nothing to lose but a boring, hard-to-keep in mind name.

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