The Science of Memorable Brand Names

When making a name for a new product, service or firm, the number one rule is to make that new model name memorable.

The reason is clear: In case your buyer can’t bear in mind the name of your product, the chances that she or he will search it out – a lot less suggest it to someone else – are slim to none. Forgettable names are worthless. Memorable names are worthless.

The bad news is that most corporations ignore this rule and find yourself with product names which are about as memorable as a yesterday’s lunch. The good news is that you do not have to settle for a forgettable name. Creating memorable names is less complicated than you think.

All it’s a must to do is take the following crash course in Nameonics – the science of memorable brand names.

Nameonics (yes, I am a word geek, and sure, I made that name as much as make this article more memorable) combines “name” with “mnemonics.” As you could recall from English class, mnemonics are linguistic gadgets which can be kind of like memory aids that make information simpler to remember.

Listed below are six primary Nameonics you need to use to make the brand names you create more memorable:


Like catchy jingles, names that rhyme often stick in a person’s head whether or not they need it to or not. Rhyming works in multi-part names like Crunch ‘n Munch and in shorter names like YouTube. Different examples of rhyming include Mellow Yellow, Lean Cuisine, and Reese’s Pieces.


The human brain is hardwired to answer and store visual imagery. That’s why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are really easy to remember. So when naming your new product, make sure to think in footage as well as words.


Alliteration is likely one of the most typical mnemonic devices. To create an alliteration, begin each word within the name with the same letter or sound. Bed, Bathtub & Beyond is an alliteration. Other examples embrace Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms can be created by respelling an existing word. Google is a respelling of the mathematics time period “googol”. It’s also possible to make a neologism by combining two words. Snapple is a mixture of “snap” and “apple.”


Buzz, bang, and thump are all onomatopoeia – words that sound like what they stand for. Brand name examples of onomatopoeia include Whoosh Mobile, Meow Combine, and KaBoom Energy Drink. Attempt adding some oomph to your names with onomatopoeia.


Need your new product to generate a Bunch-O-Business? Then a haplology could also be just the ticket. To create a haplology simply take a three-word phrase and abbreviate the one in the middle. Examples embody Toys “R” Us, Bug-B-Gone, and Land O’Lakes.

This Ain’t Rocket Science

Nameonics is one science that does not require an advanced degree to practice. Anybody can use rhyming, imagery and different simple Nameonic techniques to make their model name stand out from the competition and stick within the customer’s memory bank. Give it a try. You’ve got bought nothing to lose but a boring, hard-to-remember name.

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