The Science of Memorable Brand Names

When creating a name for a new product, service or firm, the number one rule is to make that new brand name memorable.

The reason is clear: In case your customer can’t keep in mind the name of your product, the chances that he or she will search it out – a lot less recommend it to someone else – are slim to none. Forgettable names are valueless. Memorable names are priceless.

The bad news is that almost all companies ignore this rule and find yourself with product names that are about as memorable as a yesterday’s lunch. The nice news is that you don’t have to settle for a forgettable name. Creating memorable names is simpler than you think.

All you must do is take the next crash course in Nameonics – the science of memorable brand names.

Nameonics (sure, I am a word geek, and sure, I made that name as much as make this article more memorable) combines “name” with “mnemonics.” As chances are you’ll recall from English class, mnemonics are linguistic devices which might be kind of like memory aids that make info simpler to remember.

Listed below are six basic Nameonics you need to use to make the model names you create more memorable:


Like catchy jingles, names that rhyme typically stick in an individual’s head whether or not they need it to or not. Rhyming works in multi-part names like Crunch ‘n Munch and in shorter names like YouTube. Other examples of rhyming include Mellow Yellow, Lean Delicacies, and Reese’s Pieces.


The human brain is hardwired to answer and store visual imagery. That’s why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, make sure you think in footage as well as words.


Alliteration is likely one of the commonest mnemonic devices. To create an alliteration, begin every word within the name with the identical letter or sound. Bed, Bathtub & Past is an alliteration. Different examples embrace Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms can be created by respelling an current word. Google is a respelling of the arithmetic term “googol”. You can even make a neologism by combining words. Snapple is a mixture of “snap” and “apple.”


Buzz, bang, and thump are all onomatopoeia – words that sound like what they stand for. Brand name examples of onomatopoeia embrace Whoosh Mobile, Meow Combine, and KaBoom Energy Drink. Attempt adding some oomph to your names with onomatopoeia.


Want your new product to generate a Bunch-O-Business? Then a haplology could also be just the ticket. To create a haplology simply take a three-word phrase and abbreviate the one within the middle. Examples include Toys “R” Us, Bug-B-Gone, and Land O’Lakes.

This Ain’t Rocket Science

Nameonics is one science that doesn’t require an advanced degree to practice. Anybody can use rhyming, imagery and other simple Nameonic strategies to make their brand name stand out from the competition and stick in the customer’s memory bank. Give it a try. You’ve bought nothing to lose but a boring, hard-to-keep in mind name.

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