The Science of Memorable Brand Names

When making a name for a new product, service or firm, the number one rule is to make that new model name memorable.

The reason is obvious: If your buyer cannot bear in mind the name of your product, the probabilities that he or she will search it out – much less suggest it to someone else – are slim to none. Forgettable names are valueless. Memorable names are priceless.

The bad news is that almost all companies ignore this rule and find yourself with product names which might be about as memorable as a yesterday’s lunch. The great news is that you don’t have to settle for a forgettable name. Creating memorable names is less complicated than you think.

All you need to do is take the next crash course in Nameonics – the science of memorable model names.

Nameonics (sure, I’m a word geek, and sure, I made that name up to make this article more memorable) combines “name” with “mnemonics.” As it’s possible you’ll recall from English class, mnemonics are linguistic devices which might be kind of like memory aids that make info simpler to remember.

Listed here are six fundamental Nameonics you need to use to make the brand names you create more memorable:

Rhyming

Like catchy jingles, names that rhyme often stick in an individual’s head whether they want it to or not. Rhyming works in multi-part names like Crunch ‘n Munch and in shorter names like YouTube. Other examples of rhyming embody Mellow Yellow, Lean Delicacies, and Reese’s Pieces.

Imagery

The human brain is hardwired to answer and store visual imagery. That is why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, be sure to think in footage as well as words.

Alliteration

Alliteration is one of the most typical mnemonic devices. To create an alliteration, begin each word in the name with the identical letter or sound. Bed, Bathtub & Beyond is an alliteration. Different examples embrace Coca-Cola, Spic and Span, and Krispy Kreme.

Neologisms

A neologism is a newly invented word like Google or Wii. Neologisms will be created by respelling an existing word. Google is a respelling of the mathematics term “googol”. You too can make a neologism by combining words. Snapple is a combination of “snap” and “apple.”

Onomatopoeia

Buzz, bang, and thump are all onomatopoeia – words that sound like what they stand for. Brand name examples of onomatopoeia include Whoosh Mobile, Meow Mix, and KaBoom Energy Drink. Try adding some oomph to your names with onomatopoeia.

Haplology

Want your new product to generate a Bunch-O-Enterprise? Then a haplology could also be just the ticket. To create a haplology simply take a 3-word phrase and abbreviate the one within the middle. Examples embrace Toys “R” Us, Bug-B-Gone, and Land O’Lakes.

This Ain’t Rocket Science

Nameonics is one science that does not require an advanced degree to practice. Anybody can use rhyming, imagery and other easy Nameonic strategies to make their brand name stand out from the competition and stick within the buyer’s memory bank. Give it a try. You’ve got got nothing to lose however a boring, hard-to-remember name.

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