The Science of Memorable Brand Names

When making a name for a new product, service or firm, the number one rule is to make that new model name memorable.

The reason is obvious: If your customer cannot keep in mind the name of your product, the possibilities that she or he will search it out – much less recommend it to someone else – are slim to none. Forgettable names are valueless. Memorable names are valueless.

The bad news is that the majority firms ignore this rule and find yourself with product names which might be about as memorable as a yesterday’s lunch. The good news is that you don’t have to settle for a forgettable name. Creating memorable names is less complicated than you think.

All you must do is take the next crash course in Nameonics – the science of memorable model names.

Nameonics (sure, I am a word geek, and yes, I made that name up to make this article more memorable) combines “name” with “mnemonics.” As it’s possible you’ll recall from English class, mnemonics are linguistic gadgets that are kind of like memory aids that make data easier to remember.

Listed below are six primary Nameonics you should use to make the model names you create more memorable:


Like catchy jingles, names that rhyme typically stick in an individual’s head whether or not they want it to or not. Rhyming works in multi-part names like Crunch ‘n Munch and in shorter names like YouTube. Other examples of rhyming include Mellow Yellow, Lean Cuisine, and Reese’s Pieces.


The human brain is hardwired to respond to and store visual imagery. That is why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, be sure to think in pictures as well as words.


Alliteration is one of the most common mnemonic devices. To create an alliteration, start each word in the name with the identical letter or sound. Bed, Bathtub & Past is an alliteration. Different examples embody Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms will be created by respelling an existing word. Google is a respelling of the arithmetic term “googol”. You can too make a neologism by combining words. Snapple is a mix of “snap” and “apple.”


Buzz, bang, and thump are all onomatopoeia – words that sound like what they stand for. Brand name examples of onomatopoeia include Whoosh Mobile, Meow Mix, and KaBoom Energy Drink. Strive adding some oomph to your names with onomatopoeia.


Need your new product to generate a Bunch-O-Enterprise? Then a haplology may be just the ticket. To create a haplology simply take a 3-word phrase and abbreviate the one in the middle. Examples include Toys “R” Us, Bug-B-Gone, and Land O’Lakes.

This Ain’t Rocket Science

Nameonics is one science that doesn’t require an advanced degree to practice. Anybody can use rhyming, imagery and other easy Nameonic techniques to make their model name stand out from the competition and stick within the customer’s memory bank. Give it a try. You’ve got got nothing to lose but a boring, hard-to-keep in mind name.

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