The Science of Memorable Brand Names

When creating a name for a new product, service or company, the number one rule is to make that new model name memorable.

The reason is clear: In case your customer cannot remember the name of your product, the probabilities that he or she will search it out – a lot less suggest it to someone else – are slim to none. Forgettable names are priceless. Memorable names are priceless.

The bad news is that almost all firms ignore this rule and end up with product names which might be about as memorable as a yesterday’s lunch. The great news is that you do not have to settle for a forgettable name. Creating memorable names is easier than you think.

All it’s a must to do is take the next crash course in Nameonics – the science of memorable model names.

Nameonics (yes, I am a word geek, and yes, I made that name as much as make this article more memorable) combines “name” with “mnemonics.” As it’s possible you’ll recall from English class, mnemonics are linguistic units which might be kind of like memory aids that make data easier to remember.

Here are six primary Nameonics you should use to make the brand names you create more memorable:


Like catchy jingles, names that rhyme typically stick in a person’s head whether they need it to or not. Rhyming works in multi-part names like Crunch ‘n Munch and in shorter names like YouTube. Different examples of rhyming include Mellow Yellow, Lean Delicacies, and Reese’s Pieces.


The human brain is hardwired to respond to and store visual imagery. That’s why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, make sure to think in pictures as well as words.


Alliteration is without doubt one of the commonest mnemonic devices. To create an alliteration, start every word within the name with the same letter or sound. Bed, Bath & Past is an alliteration. Different examples embrace Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms could be created by respelling an present word. Google is a respelling of the arithmetic term “googol”. You too can make a neologism by combining words. Snapple is a mix of “snap” and “apple.”


Buzz, bang, and thump are all onomatopoeia – words that sound like what they stand for. Model name examples of onomatopoeia include Whoosh Mobile, Meow Mix, and KaBoom Energy Drink. Try adding some oomph to your names with onomatopoeia.


Need your new product to generate a Bunch-O-Enterprise? Then a haplology may be just the ticket. To create a haplology simply take a three-word phrase and abbreviate the one within the middle. Examples embody Toys “R” Us, Bug-B-Gone, and Land O’Lakes.

This Ain’t Rocket Science

Nameonics is one science that doesn’t require an advanced degree to practice. Anybody can use rhyming, imagery and other simple Nameonic strategies to make their model name stand out from the competition and stick within the customer’s memory bank. Give it a try. You’ve got nothing to lose but a boring, hard-to-keep in mind name.

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