The Science of Memorable Brand Names

When creating a name for a new product, service or company, the number one rule is to make that new model name memorable.

The reason is apparent: In case your buyer cannot keep in mind the name of your product, the possibilities that he or she will search it out – much less suggest it to another person – are slim to none. Forgettable names are valueless. Memorable names are priceless.

The bad news is that most companies ignore this rule and find yourself with product names that are about as memorable as a yesterday’s lunch. The nice news is that you don’t have to settle for a forgettable name. Creating memorable names is simpler than you think.

All you must do is take the next crash course in Nameonics – the science of memorable brand names.

Nameonics (yes, I am a word geek, and sure, I made that name up to make this article more memorable) combines “name” with “mnemonics.” As you may recall from English class, mnemonics are linguistic devices which might be kind of like memory aids that make data easier to remember.

Here are six basic Nameonics you need to use to make the model names you create more memorable:


Like catchy jingles, names that rhyme typically stick in an individual’s head whether they need it to or not. Rhyming works in multi-part names like Crunch ‘n Munch and in shorter names like YouTube. Different examples of rhyming embrace Mellow Yellow, Lean Delicacies, and Reese’s Pieces.


The human brain is hardwired to respond to and store visual imagery. That is why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are really easy to remember. So when naming your new product, be sure you think in footage as well as words.


Alliteration is among the most typical mnemonic devices. To create an alliteration, start each word within the name with the same letter or sound. Bed, Bathtub & Past is an alliteration. Different examples include Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms could be created by respelling an present word. Google is a respelling of the arithmetic time period “googol”. You can even make a neologism by combining words. Snapple is a combination of “snap” and “apple.”


Buzz, bang, and thump are all onomatopoeia – words that sound like what they stand for. Brand name examples of onomatopoeia embrace Whoosh Mobile, Meow Combine, and KaBoom Energy Drink. Attempt adding some oomph to your names with onomatopoeia.


Need your new product to generate a Bunch-O-Enterprise? Then a haplology could also be just the ticket. To create a haplology simply take a three-word phrase and abbreviate the one in the middle. Examples embody Toys “R” Us, Bug-B-Gone, and Land O’Lakes.

This Ain’t Rocket Science

Nameonics is one science that doesn’t require an advanced degree to practice. Anybody can use rhyming, imagery and other easy Nameonic strategies to make their brand name stand out from the competition and stick within the customer’s memory bank. Give it a try. You have got nothing to lose but a boring, hard-to-bear in mind name.

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