The Science of Memorable Brand Names

When making a name for a new product, service or company, the number one rule is to make that new brand name memorable.

The reason is apparent: If your buyer cannot remember the name of your product, the probabilities that she or he will search it out – much less recommend it to another person – are slim to none. Forgettable names are priceless. Memorable names are priceless.

The bad news is that the majority companies ignore this rule and find yourself with product names which can be about as memorable as a yesterday’s lunch. The good news is that you do not have to settle for a forgettable name. Creating memorable names is simpler than you think.

All you must do is take the following crash course in Nameonics – the science of memorable model names.

Nameonics (sure, I am a word geek, and sure, I made that name as much as make this article more memorable) combines “name” with “mnemonics.” As chances are you’ll recall from English class, mnemonics are linguistic units that are kind of like memory aids that make information simpler to remember.

Listed below are six fundamental Nameonics you should utilize to make the brand names you create more memorable:


Like catchy jingles, names that rhyme typically stick in a person’s head whether or not they want it to or not. Rhyming works in multi-part names like Crunch ‘n Munch and in shorter names like YouTube. Different examples of rhyming embody Mellow Yellow, Lean Cuisine, and Reese’s Pieces.


The human brain is hardwired to respond to and store visual imagery. That is why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, remember to think in pictures as well as words.


Alliteration is among the commonest mnemonic devices. To create an alliteration, begin each word in the name with the identical letter or sound. Bed, Bathtub & Beyond is an alliteration. Different examples embody Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms may be created by respelling an current word. Google is a respelling of the mathematics time period “googol”. You can too make a neologism by combining two words. Snapple is a mixture of “snap” and “apple.”


Buzz, bang, and thump are all onomatopoeia – words that sound like what they stand for. Model name examples of onomatopoeia include Whoosh Mobile, Meow Mix, and KaBoom Energy Drink. Try adding some oomph to your names with onomatopoeia.


Want your new product to generate a Bunch-O-Enterprise? Then a haplology may be just the ticket. To create a haplology merely take a three-word phrase and abbreviate the one within the middle. Examples embody Toys “R” Us, Bug-B-Gone, and Land O’Lakes.

This Ain’t Rocket Science

Nameonics is one science that does not require an advanced degree to practice. Anybody can use rhyming, imagery and other easy Nameonic techniques to make their brand name stand out from the competition and stick within the buyer’s memory bank. Give it a try. You’ve obtained nothing to lose but a boring, hard-to-keep in mind name.

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