The Science of Memorable Brand Names

When creating a name for a new product, service or company, the number one rule is to make that new brand name memorable.

The reason is obvious: If your customer can’t bear in mind the name of your product, the possibilities that he or she will search it out – much less suggest it to someone else – are slim to none. Forgettable names are priceless. Memorable names are worthless.

The bad news is that most firms ignore this rule and end up with product names which are about as memorable as a yesterday’s lunch. The nice news is that you don’t have to settle for a forgettable name. Creating memorable names is simpler than you think.

All you have to do is take the following crash course in Nameonics – the science of memorable brand names.

Nameonics (sure, I’m a word geek, and yes, I made that name up to make this article more memorable) combines “name” with “mnemonics.” As you could recall from English class, mnemonics are linguistic devices which are kind of like memory aids that make data simpler to remember.

Listed below are six primary Nameonics you should utilize to make the model names you create more memorable:

Rhyming

Like catchy jingles, names that rhyme often stick in a person’s head whether they want it to or not. Rhyming works in multi-part names like Crunch ‘n Munch and in shorter names like YouTube. Other examples of rhyming embrace Mellow Yellow, Lean Cuisine, and Reese’s Pieces.

Imagery

The human brain is hardwired to respond to and store visual imagery. That’s why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, make sure to think in photos as well as words.

Alliteration

Alliteration is likely one of the most typical mnemonic devices. To create an alliteration, begin every word in the name with the identical letter or sound. Bed, Bathtub & Past is an alliteration. Other examples include Coca-Cola, Spic and Span, and Krispy Kreme.

Neologisms

A neologism is a newly invented word like Google or Wii. Neologisms might be created by respelling an present word. Google is a respelling of the mathematics time period “googol”. You too can make a neologism by combining two words. Snapple is a mix of “snap” and “apple.”

Onomatopoeia

Buzz, bang, and thump are all onomatopoeia – words that sound like what they stand for. Brand name examples of onomatopoeia include Whoosh Mobile, Meow Mix, and KaBoom Energy Drink. Strive adding some oomph to your names with onomatopoeia.

Haplology

Want your new product to generate a Bunch-O-Business? Then a haplology may be just the ticket. To create a haplology merely take a 3-word phrase and abbreviate the one in the middle. Examples include Toys “R” Us, Bug-B-Gone, and Land O’Lakes.

This Ain’t Rocket Science

Nameonics is one science that doesn’t require an advanced degree to practice. Anybody can use rhyming, imagery and other simple Nameonic methods to make their model name stand out from the competition and stick within the buyer’s memory bank. Give it a try. You have acquired nothing to lose however a boring, hard-to-keep in mind name.

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