The Science of Memorable Brand Names

When creating a name for a new product, service or firm, the number one rule is to make that new model name memorable.

The reason is obvious: In case your customer can’t bear in mind the name of your product, the chances that she or he will search it out – a lot less suggest it to someone else – are slim to none. Forgettable names are worthless. Memorable names are priceless.

The bad news is that the majority corporations ignore this rule and end up with product names which might be about as memorable as a yesterday’s lunch. The nice news is that you don’t have to settle for a forgettable name. Creating memorable names is simpler than you think.

All you have to do is take the following crash course in Nameonics – the science of memorable brand names.

Nameonics (sure, I’m a word geek, and yes, I made that name up to make this article more memorable) combines “name” with “mnemonics.” As chances are you’ll recall from English class, mnemonics are linguistic units which are kind of like memory aids that make info simpler to remember.

Here are six primary Nameonics you should use to make the brand names you create more memorable:


Like catchy jingles, names that rhyme usually stick in an individual’s head whether or not they need it to or not. Rhyming works in multi-part names like Crunch ‘n Munch and in shorter names like YouTube. Other examples of rhyming embrace Mellow Yellow, Lean Delicacies, and Reese’s Pieces.


The human brain is hardwired to respond to and store visual imagery. That’s why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, you should definitely think in pictures as well as words.


Alliteration is without doubt one of the most common mnemonic devices. To create an alliteration, start each word in the name with the same letter or sound. Bed, Bathtub & Past is an alliteration. Different examples embody Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms will be created by respelling an existing word. Google is a respelling of the arithmetic term “googol”. You may as well make a neologism by combining words. Snapple is a combination of “snap” and “apple.”


Buzz, bang, and thump are all onomatopoeia – words that sound like what they stand for. Brand name examples of onomatopoeia embody Whoosh Mobile, Meow Combine, and KaBoom Energy Drink. Strive adding some oomph to your names with onomatopoeia.


Need your new product to generate a Bunch-O-Enterprise? Then a haplology may be just the ticket. To create a haplology merely take a 3-word phrase and abbreviate the one within the middle. Examples embrace Toys “R” Us, Bug-B-Gone, and Land O’Lakes.

This Ain’t Rocket Science

Nameonics is one science that does not require an advanced degree to practice. Anybody can use rhyming, imagery and different simple Nameonic techniques to make their brand name stand out from the competition and stick in the buyer’s memory bank. Give it a try. You’ve received nothing to lose but a boring, hard-to-remember name.

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