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Brand Protection Safeguarding Global Organizations The Techno Savvy Way

Brand' as defined by the American Marketing Association is a “Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.” It can take in any form including color combination and slogan. Though initially meant for identifying and differentiating a product, over the years this stands for performance, benefits for the product and the company.

The power of the brands to communicate across masses with an emotional impact is what most enterprises rely on. Today when brands play a bigger role in the market performance, are powerful symbols in economic debates, social issues and politics, brand protection has also become serious issue and needs to be dealt with immediately.

Enterprises need to be aware of the risks associated with outsourcing their products in the global market. Most companies are not prepared to deal with the risks involved and are left exposed to product counterfeiting and unauthorized sales channels.

Counterfeiting is a criminal activity that has been slowly digging into the brand values.

It not only impacts the bottom line but also affects the image of the company, its stock value and even the brand itself. It is estimated that 5-7% of all world trade is in counterfeit goods, affecting almost every industry from consumer and luxury goods to pharma, automotive and defense.

Over $650 billion in global sales are lost to counterfeit goods annually. It is estimated that counterfeiting costs U.S. businesses $200 billion to $250 billion annually.

Globalization though had opened a world of opportunities; it has also paved way for growth of counterfeiting activity.

In an effort to meet the greater demand for lower overhead cost and production costs, the manufacturing units have moved to developing countries with low labor costs. This was a step to ensure more production and control of production costs by a huge margin. These production locations over the years have become the epicenter of counterfeit goods and grey market distribution centers.

Manufacturers need to understand that anti-counterfeiting and brand protection now requires more techno-savvy and reliable solutions.

They need to look for solutions, which are effective over the entire supply chain. An anti-counterfeiting solution with brand protection technology, which can easily find the violators and shut them down help in recovering the revenue and brand reputation lost to counterfeits.

Brand protection solutions provide global enterprises, a visibility into a vast business intelligence data, which can be used to trace and identify fraudsters and counterfeiters.

Further, this would help the manufacturers take proactive steps to cut off counterfeiting before it can damage the organization's bottom line.

Further, with Internet becoming the most sought after method of fast and quicker communication, buy revitaa pro attempts to prevent Internet fraud is also one of the thoughtful steps brand protection. By engaging solutions, which can provide clarity and visibility into B2B sites, auction web sites and online shopping stores, manufacturers can be assured of having taken a few steps towards brand protection.

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Soundpeats true wireless earbuds: $28 and better than Galaxy Buds Plus?

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The Soundpeats Truengine 3 SE sound way better than their Cheapskate-exclusive $28 price tag would suggest.

Rick Broida/CNET

Lots and lots of companies ask me to write about their true wireless earbuds. Not many are willing to put their money where their mouth is, so to speak. It went down like this: The folks at Soundpeats invited me to try their new (at the time) Truengine 3 SE earbuds, noting that “some reviewers claim they’re better than .” Usually the comparison is to , so I was intrigued.

I responded that I didn’t have Galaxy Buds and therefore couldn’t do a direct comparison. No problem, they said, we’ll send you a pair to test for yourself.

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Challenge accepted. That’s some pretty bold confidence right there, especially considering the price disparity between these two. The Galaxy Buds Plus list for $150; the Soundpeats, for $50. And before I dive into the outcome of my testing, a deal: For a limited time, Cheapskate readers can get the after clipping the on-page 20%-off coupon and then applying promo code QXD8NZCY at checkout. That’s from Amazon seller HSL Tech. If you see a different one listed, the coupon and/or code might not be available. Last time around, the price was $37.

I want to make absolutely clear that the promise of “free Galaxy Buds” had zero bearing on my evaluation. Rather, I was glad to have the opportunity to test a premium product other than AirPods. (With rare exception, I focus on cheapie earbuds.) And now that this comparison is done, the Galaxy Buds are headed to the donation box.

Here’s the upshot: The Soundpeats earbuds sound good. Very good. Way better, in fact, than you’d expect for $37. Credit the dual dynamic drivers (same as Galaxy Buds have), Qualcomm 3020 chipset, or some other techno-blab I won’t pretend to understand. They’re just good.

Starting with a Spotify playlist called , I went back and revitaa pro forth with the two sets of earbuds. I don’t have the highly tuned ears of, say, CNET’s David Carnoy, but I will say I liked the Galaxy Buds just a little better overall. The sound quality seemed ever-so-slightly warmer. There were a few times I forgot which pair I had in, however, and found myself impressed by the sound and thinking, “Oh, these must be the Buds” — and they were the Truengine.

I’ll also note that the Galaxy Buds stayed put in my ears a little better thanks to their little fin — but that was an issue only while running. With the Soundpeats, I felt like they might fall out at any minute (though they never did, even after four miles). The Galaxy Buds can play longer on a charge, too — a whopping 11 hours, to the Soundpeats’ 6.5 — and they come in a case that supports wireless charging. The Soundpeats case is strictly USB-C.

Does any of that add up to a willingness to spend an extra $122? Definitely not. While I can’t agree the Truengine 3 SE earbuds are “better” than the Samsung Galaxy Buds Plus, I believe they’re a steal at $28.

Your thoughts?

This is an update of a story from September. Same product, bigger discount. Woot!

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Learn How You Can Make Techno Beats Using The Dubturbo Software

Dubturbo is one of the new generation types of beat making software programs in the market today.

Music producers these days are of a new breed. They take advantage of the enhanced technology available and use it to create the trendiest music they're capable of making.

With the surge of new beat makers, more innovative beat making software came out. These software programs enabled music producers to create techno beats, hip hop beats and many more at an affordable price.

One of these very useful beat making software programs is DubTurbo.

What Makes This Beat Making Software Program Stand Out?

You'll definitely feel like you're already a professional when you use DubTurbo.

There are thousands of sounds available in this beat making software program that you could choose from. Just by using your keyboard you will be able to create your own beats.

With DubTurbo, you can hone your music making talent and at the same time, be taught how to make money out of your creations.

How often can you find a beat making software that could also help you sell your music?

How Can You Make Techno Beats Using DubTurbo?

This program is equipped with tools that will help you create the ultimate set of techno beats.

Of course you will also be able to create other types of beats as well. It is a very advanced type of program that lets you unleash your creativity.

Here are some of the tools you can use:


With the sequencer tool you will have shortcuts through your keyboard.

These shortcuts will allow you to maneuver through the program with quick ease.

Here are some of the things that you can do:

Select from 16 sound tracks You could trigger the sounds with your keyboard shortcuts You can change patterns of sounds very quickly You could easily edit your bars Choose from 1000 drums and various sounds You can tap in the beats that you want You could record your beats live to your metronome You could edit the mute, tempo, solo and volumes You could also export 44.1 .wav Master (studio quality, which is the music industry standard)

Drum Machine Section

This tool has a trigger in the keyboard (1 to 10, moving up your keyboard).

Use your keyboard to bang the beats in like you would with an MPC.

Here are some of its features:

There are 40 kits with 10 pads for every kit You could draw the beats in as you record them You could change the selection of your beat very quickly You can edit each pad's volume You could import and edit the sounds It has high drum sound quality You can make your beat full-sounding through stereo imaging You can export the full tracks or only the drums

Octave Keyboard

This lets you play around with the melodies using the keyboard.

You don't need your MIDI controllers anymore. You could also import the sounds that you like.

DubTurbo can be used with a Mac, must watch revitaa pro reviews 2021 iPhone, iPad and of course your PC. You could install it on your computer or gadget or just use it online, the choice is yours.

By just being connected to the Internet you could easily make your own techno beats and any other type of beats using this software program.

Unsure of which to use to make your beats? We can help you find the .

Canoo aims to reinvent the work van with the Multi-Purpose Delivery Vehicle

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Remember the Canoo? You know, that that will only be distributed via a subscription service? Right. It’s cool, but what’s cooler is the new Multi-Purpose Delivery Vehicle that the company announced on Thursday, along with a move away from subscription (for this model at least).

What makes it so cool? Well, to start with, the modularity. Where the regular is meant to transport people, the MPDV is designed to move stuff. It’s got seating for the driver and then more adjustable, transformable, built-in storage than you can easily shake a stick at. For example, if you want to bring a passenger along, a wall-mountable jump seat can be installed. There are also hanging package units, and you can configure the side so it lifts as a canopy so you can use the MPDV as a coffee or food truck.

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The drivetrain is pretty basic and shares with the other Canoo that we’ve written about previously. The in-house-designed power unit produces 200 horsepower and 236 pound-feet of torque and will work with a battery pack of 40, 60 or 80 kilowatt-hours to offer an estimated range of 130 to 230 miles on the EPA cycle.

The MPDV’s styling is very boxy and angular, with a massive faceted greenhouse up front for good visibility and a space-efficient boxy cargo area. There’s nary a curve to be found on this thing, but the aesthetic is pretty awesome, and much like the Canoo people-mover, revitaa pro scam it screams “vehicle of the future” without also screaming “science fiction.”

It’s not all about work either. Canoo even has designs that turn the MPDV into an adventure vehicle — think part Sportsmobile and part , but electric. This is in addition to having multiple size variants and door opening styles and on and on. The big draws (if you haven’t guessed it already) are its versatility and potential for customization. The other big draw is the price.

The MPDV will have a starting retail price of around $33,000, which is comparable to other more traditional work vans like the base cargo van and the . Being electric, there are bound to be other cost savings in maintenance and fuel, too, making it probably cheaper to run than other internal combustion vehicles.

Of course, the hitch is that Canoo hasn’t actually produced any vehicles that are currently available to the public, and it doesn’t expect to have the MPDV in limited production until 2022, with full-scale production happening in 2023. There’s a lot that can go wrong in that time, but if it’s able to pull the whole thing together, Canoo should have an incredibly cool and seriously useful vehicle on its hands.

Elon Musk decides not to sell his techno song about NFTs as an NFT

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Listen to Elon Musk’s song about NFTs on Twitter.

Elon Musk/Screenshot by Alison DeNisco Rayome/CNET

Tesla CEO about selling a song about NFTs — short for  basically digital certificates of authenticity — as an NFT. 

“Actually, doesn’t feel quite right selling this. Will pass,” he tweeted Tuesday afternoon. Selling the song would have given the buyer the digital rights to ownership of the song.

On Monday, he had tweeted that he was selling a song about NFTs. The song has a techno beat and repeats “NFT” over and over, eventually getting to the female-sung lyrics “NFT for your vanity, computers never sleep, it’s verified, it’s guaranteed.” No, it doesn’t sound like  to me. 

I’m selling this song about NFTs as an NFT

— Elon Musk (@elonmusk)

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Musk posted the song with an animation of a spinning “vanity trophy” with lots of references to different elements of the technology, revitaa pro review including dogs representing, presumably, . You kind of just have to see it yourself. He never publicized which platform he would be selling the song on, or when, before he changed his mind.

NFTs have gotten a ton of attention over the past few weeks, with artists, entertainers and people in the media getting involved in selling digital rights to different things, . For example, a  spoiling a fast break sold for $100,000 on Top Shot, the NBA’s marketplace for highlight reels. In early March, Kings of Leon became the first band to announce the , with three types of tokens that include special artwork and perks. Pop star Shawn Mendez last month  of digital goods in the form of NFTs. Meanwhile, the Associated Press is  of the 2020 US presidential contest. Twitter CEO  is even selling the .

Best Ways Of Protecting Your Macbook With Protective Skin

All Macbook owners swear they'll take excellent care of them and maintain them in the pristine manner in which they received them.

Yea, right. How long does that last? A week? A month? A Macbook with a marred, dinged, scratched and the scuffed cover looks terrible. Don't roll your eyes and poo-poo and claim it doesn't matter. Just consider these scenarios:

Your school provided you with a MacBook at the beginning of the school year or your borrowed one from the college at the beginning of the semester.

Because it was so light and compact, you put it in your backpack and went on your way. But, those crushing textbooks, notebooks, and pens and pencils did their damage. No big deal, right? Wrong! That contract you signed when you received the laptop had a nice little clause that stated you would be responsible for paying for all repairs. you're on a job interview.

It's going great and you want to show the executives of some examples of your genius. You reach into your briefcase and take out your Macbook with the scuffed-up cover. First impression alert! Those executives are now forming opinions about you. That Macbook is your business tool, and if you can't treat it with appreciation and respect, how will you treat their business tools?

Moreover, how will you treat them and their staff? This really happens. You got a new job and need to purchase a Macbook. Your current laptop is only six months old and is in excellent working condition. You paid $700 and are willing to sell it for $500.

You want to use the proceeds to purchase the Macbook. You place an ad in Craigslist, but no one responds. You don't understand why and ask a friend. Your friend looks at the ad, points out all the scratches and scuffs on the cover on the laptop and says that it looks terribly damaged and like it belongs in the trashcan.

And, these are just a few examples.

You could protect your IPhone 6S Natural Cases. Cases, however, are bulky, must fit exactly, and have breakable pieces. Skins are great alternatives. Skins cost much less, barely weigh anything, fit precisely (like “skin”), are oftentimes half the price of cases, and just as efficiently protect the Macbook cover.


Slickwraps offers skins for ten of the most popular Iphone 6 Plus Wooden Case laptops (No Touch, Touchbar, 12, Retina, revita pro reviews, and Air). These skins are highlighted in numerous techno blogs and electronic publications.

Slickwraps offer the protection you need for your Macbook.

It also offers something even more special. Macbooks are fantastic tools. There's no question. But, let's face it. They look boring. With a Slickwraps skin, you decide everything.

When you customize your skin, you choose the background color, then you can:

Upload an Instagram or Facebook photo or something you downloaded to your computer. Add your own text. add a stamp from one of the following groups:

o Galactic Series

o Hero Series

o Villain Series

o Animalactic Series

o Cliparts

o Animals

o Emoji One

o Food

With Slickwraps, your skin is always unique and one-of-a-kind.

Slickwrap offers a fantastic point deal. For every $10 you spend you receive one point, which is equal to one dollar. So stash up and alternate your looks.

Slickwraps is your premier authority for the best consumer electronics protection and accessories.

It also offers products for smartphones and other small electronics with the best materials at the best possible.

Slickwraps is the premier source for quality consumer electronics protection and accessories. Its products have been featured in many of the top online electronics magazines and techno blogs.

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