Architectural 3D Rendering – An Introduction

Architectural 3D rendering is the most sought after and standard method used immediately by the Architectural Industry. This has led to a revolution in this Engineering area and is popularly used as a marketing tool. Architectural 3D rendering is split into a number of providers depending on its usage. It can be used to create images with different angles and set ups, animation, walk-by, product modeling etc.

A method that is used to add texture and give it a realistic effect is called Rendering. It may be just material application, textured or picture-realistic rendering. Photo-realistic rendering helps in making image look real. It has lighting effects, materials application and high quality rendering finish that offers an excellent visual attraction to any kind of view. Architectural 3d rendering conceptually is rendering related to Buildings.

The following are the companies that may be provided under the Architectural Umbrella.

Interior & Exterior Rendering:

Interior & exterior rendering comprises of rendering of Indoors and Outdoors. This contains 3D floor plans, Furniture and Fixture, Landscaping, Water bodies, Day and Night views etc. Landscaping might be for a villa, golf course, Stadium etc. These rendered views can act as an excellent presentation and visualization device of how a building or surrounding site would look like after construction.


Photo-montage is a mix of an current site and a rendered 3D Model. We will place a rendered house, building or a villa on an existing backdrop and see how it looks like. This helps Architects in deciding if a particular site is suitable for building or not. This might help in deciding the exterior wall colors and different development elements.

Furniture and Fixtures:

Architectural 3d rendering additionally contains modeling and rendering of furniture and fixtures. This may be very popularly used within the discipline of interior designing. Totally different color combination’s, material texture etc. can be applied to the model.

Animation and Walk-by means of:

An architectural walk-via provides us a virtual tour within the building or outside the building. This is most popularly used as a presentation or marketing tool to promote sales of apartments or villas. Shopper can view the video or animation created to get a really feel of virtual presence in the building. Walk-by means of are video clippings in motion which may be of 30, 60, ninety seconds with camera angles placed at totally different areas to give an outline of whole interior or exterior.

Architectural 3D Rendering is used for rendering the next:

1. Residential Apartments

2. Single Family Homes

3. Office Premises

4. Resorts and Clubs

5. Villas and Condos

6. Restaurant and Hotels

7. Landscapes

8. Schools and Colleges

9. Shopping Centers

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