Architectural 3D Rendering – An Introduction

Architectural 3D rendering is the most sought after and standard method used at the moment by the Architectural Industry. This has brought about a revolution in this Engineering discipline and is popularly used as a marketing tool. Architectural 3D rendering is split into a number of services depending on its usage. It can be used to create images with totally different angles and set ups, animation, walk-through, product modeling etc.

A way that’s used to add texture and give it a realistic impact is called Rendering. It can be just materials application, textured or photograph-realistic rendering. Photo-realistic rendering helps in making image look real. It has lighting effects, material application and high quality rendering finish that gives a superb visual appeal to any kind of view. Architectural 3d rendering conceptually is rendering related to Buildings.

The following are the services that can be provided under the Architectural Umbrella.

Interior & Exterior Rendering:

Interior & exterior rendering contains of rendering of Indoors and Outdoors. This consists of 3D floor plans, Furniture and Fixture, Landscaping, Water our bodies, Day and Night views etc. Landscaping will be for a villa, golf course, Stadium etc. These rendered views can act as a superb presentation and visualization device of how a building or surrounding site would look like after construction.


Photo-montage is a combination of an present site and a rendered 3D Model. We can place a rendered house, building or a villa on an existing backdrop and see how it looks like. This helps Architects in deciding if a particular site is suitable for building or not. This can assist in deciding the exterior wall colours and other construction elements.

Furniture and Fixtures:

Architectural 3d rendering additionally includes modeling and rendering of furniture and fixtures. This may be very popularly used in the field of interior designing. Completely different color combination’s, materials texture etc. may be applied to the model.

Animation and Walk-via:

An architectural walk-through provides us a virtual tour within the building or outside the building. This is most popularly used as a presentation or marketing device to promote sales of apartments or villas. Consumer can view the video or animation created to get a really feel of virtual presence in the building. Walk-through are video clippings in motion which may be of 30, 60, 90 seconds with camera angles positioned at completely different areas to give an overview of entire interior or exterior.

Architectural 3D Rendering is used for rendering the following:

1. Residential Apartments

2. Single Family Homes

3. Office Premises

4. Resorts and Clubs

5. Villas and Condos

6. Restaurant and Hotels

7. Landscapes

8. Schools and Colleges

9. Shopping Centers

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