Architectural 3D Rendering – An Introduction

Architectural 3D rendering is the most wanted and fashionable method used today by the Architectural Industry. This has led to a revolution in this Engineering area and is popularly used as a marketing tool. Architectural 3D rendering is divided into multiple services depending on its usage. It can be used to create images with completely different angles and set ups, animation, walk-by way of, product modeling etc.

A way that’s used to add texture and give it a realistic effect is called Rendering. It may be just materials application, textured or picture-realistic rendering. Photo-realistic rendering helps in making image look real. It has lighting effects, material application and high quality rendering finish that provides a wonderful visual attraction to any kind of view. Architectural 3d rendering conceptually is rendering related to Buildings.

The next are the companies that can be provided under the Architectural Umbrella.

Interior & Exterior Rendering:

Interior & exterior rendering includes of rendering of Indoors and Outdoors. This consists of 3D floor plans, Furniture and Fixture, Landscaping, Water bodies, Day and Night views etc. Landscaping could be for a villa, golf course, Stadium etc. These rendered views can act as an excellent presentation and visualization software of how a building or surrounding site would look like after construction.


Photo-montage is a mix of an existing site and a rendered 3D Model. We will place a rendered house, building or a villa on an current backdrop and see how it looks like. This helps Architects in deciding if a particular site is suitable for development or not. This can help in deciding the exterior wall colors and other building elements.

Furniture and Fixtures:

Architectural 3d rendering also consists of modeling and rendering of furniture and fixtures. This is very popularly used in the area of interior designing. Completely different color combination’s, material texture etc. might be utilized to the model.

Animation and Walk-by means of:

An architectural walk-through provides us a virtual tour within the building or outside the building. This is most popularly used as a presentation or marketing tool to promote sales of apartments or villas. Client can view the video or animation created to get a really feel of virtual presence in the building. Walk-via are video clippings in motion which might be of 30, 60, 90 seconds with camera angles placed at totally different areas to give an summary of complete interior or exterior.

Architectural 3D Rendering is used for rendering the following:

1. Residential Apartments

2. Single Household Homes

3. Office Premises

4. Resorts and Clubs

5. Villas and Condos

6. Restaurant and Hotels

7. Landscapes

8. Schools and Colleges

9. Shopping Centers

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