Architectural 3D Rendering – An Introduction

Architectural 3D rendering is probably the most wanted and widespread approach used at the moment by the Architectural Industry. This has led to a revolution in this Engineering area and is popularly used as a marketing tool. Architectural 3D rendering is split into multiple providers relying on its usage. It can be used to create images with totally different angles and set ups, animation, walk-by, product modeling etc.

A technique that’s used to add texture and give it a realistic effect is called Rendering. It can be just materials application, textured or photo-realistic rendering. Photo-realistic rendering helps in making image look real. It has lighting effects, materials application and high quality rendering finish that gives a wonderful visual attraction to any kind of view. Architectural 3d rendering conceptually is rendering associated to Buildings.

The next are the services that can be provided under the Architectural Umbrella.

Interior & Exterior Rendering:

Interior & exterior rendering comprises of rendering of Indoors and Outdoors. This contains 3D floor plans, Furniture and Fixture, Landscaping, Water our bodies, Day and Night views etc. Landscaping will be for a villa, golf course, Stadium etc. These rendered views can act as a superb presentation and visualization device of how a building or surrounding site would look like after construction.


Photo-montage is a mixture of an existing site and a rendered 3D Model. We are able to place a rendered house, building or a villa on an current backdrop and see how it looks like. This helps Architects in deciding if a particular site is suitable for building or not. This may also help in deciding the exterior wall colors and different building elements.

Furniture and Fixtures:

Architectural 3d rendering also includes modeling and rendering of furniture and fixtures. This could be very popularly used in the field of interior designing. Different color combination’s, material texture etc. might be utilized to the model.

Animation and Walk-through:

An architectural walk-by gives us a virtual tour within the building or outside the building. This is most popularly used as a presentation or marketing software to promote sales of apartments or villas. Client can view the video or animation created to get a really feel of virtual presence in the building. Walk-via are video clippings in motion which could be of 30, 60, ninety seconds with camera angles placed at completely different places to present an summary of whole interior or exterior.

Architectural 3D Rendering is used for rendering the following:

1. Residential Apartments

2. Single Household Homes

3. Office Premises

4. Resorts and Clubs

5. Villas and Condos

6. Restaurant and Hotels

7. Landscapes

8. Schools and Colleges

9. Shopping Centers

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