Architectural 3D Rendering – An Introduction

Architectural 3D rendering is essentially the most wanted and in style method used immediately by the Architectural Industry. This has brought about a revolution in this Engineering field and is popularly used as a marketing tool. Architectural 3D rendering is divided into multiple services depending on its usage. It can be used to create images with different angles and set ups, animation, walk-by way of, product modeling etc.

A technique that is used to add texture and give it a realistic impact is called Rendering. It may be just material application, textured or photo-realistic rendering. Photo-realistic rendering helps in making image look real. It has lighting effects, material application and high quality rendering finish that provides an excellent visual attraction to any kind of view. Architectural 3d rendering conceptually is rendering associated to Buildings.

The following are the companies that may be provided under the Architectural Umbrella.

Interior & Exterior Rendering:

Interior & exterior rendering includes of rendering of Indoors and Outdoors. This contains 3D floor plans, Furniture and Fixture, Landscaping, Water bodies, Day and Night views etc. Landscaping might be for a villa, golf course, Stadium etc. These rendered views can act as an excellent presentation and visualization software of how a building or surrounding site would look like after construction.


Photo-montage is a mix of an current site and a rendered 3D Model. We can place a rendered house, building or a villa on an present backdrop and see how it looks like. This helps Architects in deciding if a particular site is suitable for development or not. This might help in deciding the exterior wall colours and different construction elements.

Furniture and Fixtures:

Architectural 3d rendering additionally includes modeling and rendering of furniture and fixtures. This may be very popularly used in the field of interior designing. Totally different coloration mixture’s, materials texture etc. will be applied to the model.

Animation and Walk-via:

An architectural walk-by provides us a virtual tour within the building or outside the building. This is most popularly used as a presentation or marketing device to promote sales of apartments or villas. Shopper can view the video or animation created to get a feel of virtual presence within the building. Walk-by way of are video clippings in motion which will be of 30, 60, 90 seconds with camera angles positioned at different areas to give an outline of whole interior or exterior.

Architectural 3D Rendering is used for rendering the next:

1. Residential Apartments

2. Single Household Homes

3. Office Premises

4. Resorts and Clubs

5. Villas and Condos

6. Restaurant and Hotels

7. Landscapes

8. Schools and Colleges

9. Shopping Centers

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